As a complement to the International Confectionery Fair, Ragolds' B2B showroom was created during the pandemic. The virtual rooms were designed so that they can be expanded or redesigned again and again. This means high flexibility also for future sales situations.
Every year, the confectionery fair presents the product range of Ragolds GmbH. This time it did not take place, the pandemic prevented it. So the presentation of the entire product range and its innovations took place virtually. However, this time there was no spatial limitation due to expensive booth rent. A new scenery could be created for each product. This is a completely new option for international sales meetings - even after the pandemic. It was important for our implementation that the business partners could still look each other in the face during the talks in the 3D environment.
The product packaging was recreated in 3D based on the production data. The conversion into interactive or animated 3D twins of the products is worthwhile. Innovations usually take place in packaging design, ingredients or taste. So the 3D models can be relied on for further exhibition concepts in VR in the future. The typical packaging shapes remain. They are established through marketing and help to differentiate from competitors.
The right product presentation is important for both ragolds and retailers. How are the products presented on site, how do they become visible? In which containers are they delivered? In the virtual world, this information can be wonderfully presented and directly discussed. The visual imagination of buyers is relevant for their purchase decision. The volumetric representation of abstract purchase quantities helps a lot.